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Creating shared value (CSV) is a business concept first introduced in ''Harvard Business Review'' article ''Strategy & Society: The Link between Competitive Advantage and Corporate Social Responsibility''.〔“Strategy & Society: The Link between Competitive Advantage and Corporate Social Responsibility”()〕 The concept was further expanded in the January 2011 follow-up piece entitled "Creating Shared Value: Redefining Capitalism and the Role of the Corporation in Society".〔"Creating Shared Value". Harvard Business Review; Jan/Feb2011, Vol. 89 Issue 1/2, p62-77, 16p, 5 Illustrations, 1 Diagram ()〕 Written by Michael E. Porter, a leading authority on competitive strategy and head of the Institute for Strategy and Competitiveness at Harvard Business School, and Mark R. Kramer, Kennedy School at Harvard University and co-founder of FSG,〔http://www.fsg.org〕 the article provides insights and relevant examples of companies that have developed deep links between their business strategies and corporate social responsibility (CSR). In 2012, Kramer and Porter, with the help of the global not-for-profit advisory firm (FSG ), founded the Shared Value Initiative to enhance knowledge sharing and practice surrounding creating shared value, globally. The central premise behind creating shared value is that the competitiveness of a company and the health of the communities around it are mutually dependent. Recognizing and capitalizing on these connections between societal and economic progress has the power to unleash the next wave of global growth and to redefine capitalism. Critics, on the other hand, argue that “Porter and Kramer basically tell the old story of economic rationality as the one and only tool of smart management, with faith in innovation and growth, and they celebrate a capitalism that now needs to adjust a little bit.” They regard the author’s arguments as a “one-trick pony approach” with little chance that an increasingly critical civil society will buy into such a story.〔Beschorner, Thomas (2013): Creating Shared Value: The One-Trick Pony Approach - A COMMENT ON Michael Porter and Mark Kramer. In: Business Ethics Journal Review 17, No. 1, 106-112, p. 109 http://businessethicsjournalreview.com/2013/09/08/beschorner-on-porter-kramer-on-creating-shared-value/〕 ==Mechanism== Companies can create shared value opportunities in three ways: * Reconceiving products and markets – Companies can meet social needs while better serving existing markets, accessing new ones, or lowering costs through innovation * Redefining productivity in the value chain – Companies can improve the quality, quantity, cost, and reliability of inputs and distribution while they simultaneously act as a steward for essential natural resources and drive economic and social development * Enabling local cluster development – Companies do not operate in isolation from their surroundings. To compete and thrive, for example, they need reliable local suppliers, a functioning infrastructure of roads and telecommunications, access to talent, and an effective and predictable legal system Many approaches to CSR pit businesses against society, emphasizing the costs and limitations of compliance with externally imposed social and environmental standards. CSV acknowledges tradeoffs between short-term profitability and social or environmental goals, but focuses more on the opportunities for competitive advantage from building a social value proposition into corporate strategy. 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「creating shared value」の詳細全文を読む スポンサード リンク
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